Is It Time for Luxury Brands to Get Their Game On? – WWD
Meet the Gen Z brand whisperers: 'I come in and I'm like: don't make some weird old-ass campaign!', Life and style
Tips For Luxury Brands On TikTok - How To Reach Gen Z
Luxury Daily
Luxury brands connecting with Gen Z's: the era of collaborations with video games
Most of Gen Z Can't Afford Gucci—Here's How the Brand is Reaching Them Anyway - YPulse
Gen Z Contradictions: The Fast Fashion Paradox
Why Gen Z matters and what boards should know
How Video Games Are Influencing Gen Z's Real Life Behavior - YPulse