LVMH partners with other major luxury companies on Aura, the first global luxury blockchain - LVMH

LVMH, Prada use blockchain to let consumers access product information, in a bid to promote transparency-Art-and-culture News , Firstpost

Lvmh To Create First Global Luxury Blockchain

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

AURA: The First Luxury Blockchain

prada, LVMH + cartier join forces on aura blockchain alliance to combat fakes

LVMH, Richemont (Cartier), Prada, Hublot, Bulgari in Aura Blockchain

Is the LVMH consortium's Aura 'the first global luxury blockchain' open to hacking? - FAD Magazine

LVMH, Prada and Cartier develop the world's first global luxury blockchain

Louis Vuitton and Christian Dior Enter the Blockchain World

LVMH, Prada and Cartier form world's first global luxury blockchain

Ian Rogers on innovation in luxury and the NFT opportunity

Aura Blockchain Consortium (@AuraConsortium) / X

Aura Blockchain Consortium Partners with Hennessy

LVMH, Prada, Cartier Team On Aura Blockchain Consortium For Luxury Goods