The 'PSG x Jordan' partnership: How brand cohesiveness and team identification impact the co-branding fit between Paris Saint-Germain and the Jordan Brand – Sports Business Research Academy
What happens when brand partnerships go right and wrong
Air Jordan Case Study: Nike + Michael Jordan
Nike takes gaming to next level with metaverse space in Fortnite
Nike Vs Adidas: The Better Sports Marketing Inspiration - Kimp
Nike's approach to marketing: Then and now
Air Jordan Case Study: Nike + Michael Jordan
Michael Jordan's Advertising Empire
Michael Jordan: Inside the rise of his marketability - Sports Illustrated
Nike Marketing Strategy and Campaigns - EpiProdux Blog
Nike Ups its Game: Understanding the Keys to Nike's Sustained Success - McMillanDoolittle - Transforming Retail
The Psychology Behind Michael Jordan and Nike's Enduring Marketing Partnership