The Success of Off–White Is Anything But Ironic

The short, troubled life of Nivea's controversial White Is Purity ad embraced by the alt-right and other white supremacists on 4chan - The Washington Post

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The Success of Off–White Is Anything But Ironic

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A BRAND BUILT ON “IRONY” – A LITTLE MORE THAN CASUAL

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Nivea actually ran an ad with the slogan 'white is purity' and it didn't end well