Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Partnerships
Blockchain explored by Louis Vuitton, Prada and Cartier to fight counterfeiters by guaranteeing the authenticity of luxury fashion items
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AURA – The Aura Blockchain Consortium
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No more fake copies: Luxury brands to use blockchain that will allow consumers to verify products - The Economic Times
LVMH, Prada & Cartier partner on Aura, the first global luxury blockchain
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Partnerships
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Prada and Cartier join the LVMH Aura blockchain consortium - Ledger Insights - blockchain for enterprise
AURA – The Aura Blockchain Consortium