Why brands turned to athlete endorsements at the FIFA 2022 World Cup - Sportcal

FIFA World Cup 2022: What happens to brands exiting sponsorship deals?, ET BrandEquity

How Brands Are Marketing Around the 2022 FIFA World Cup

Brands connect with digital natives - Sportcal Insight Magazine, Issue 3

Nike Brand Profile & Strategy - Sportcal

FIFA World Cup 2022: What happens to brands exiting sponsorship deals?, ET BrandEquity

Why and How Brands Hope to Score at the FIFA World Cup - Knowledge at Wharton

The Brand World Cup 2022 audiences, sponsors, innovations and players brought together with a love of football amidst the controversies of Qatar - Peter Fisk

How Brands Are Marketing Around the 2022 FIFA World Cup

Here's how sponsors are scoring at Qatar World Cup 2022 - Fast Company Middle East

Emma Raducanu's endorsement portfolio and marketability is on the rise compared to her female tennis peers - Sportcal

The Look Company becomes Regional Supporter of FIFA World Cup Qatar 2022™ – AFF – The Official Website Of The Asean Football Federation

4 Reasons Why Brands Should Sponsor Athletes for the Women's World Cup

Neymar is world's most branded footballer with 35 endorsement deals for Nike, Beats, Qatar National Bank and Red Bull

Snapshot: Commercial Development of Women's Sport - Sportcal Insight Magazine, Issue 5

Gallagher in major tie-up with World Rugby for women's game - Sportcal