No more fakes: LVMH, Cartier and Prada team up to adopt blockchain

Now You Can Spot the Fake: Prada, Cartier, and Louis Vuitton Set to Verify Goods With Blockchain ⋆ ZyCrypto

Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain to Tackle Counterfeit Goods - CoinDesk

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

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Crypto is crashing but the tech behind it could save luxury brands billions

Fashion group OTB joins LVMH-led AURA Blockchain Consortium - Ledger Insights - blockchain for enterprise

Richemont, LVMH and Prada join forces to create global Aura blockchain consortium

Aura Blockchain's Daniela Ott on Persuading Luxury Rivals to Join Forces on Product Passports

What L'Oréal, Nike, and LVMH are doing in Web3 - CB Insights Research

Luxury Brands Louis Vuitton, Prada, Cartier Team to Track Provenance on a Blockchain

Impact of Counterfeits on Businesses and the Role of Brand Protection through Blockchain Technology