Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

Opinion: Gucci and Louis Vuitton reach Gen Z through influencers and K-pop idols: young consumers aren't the end of luxury if brands disrupt, experiment and create exciting content

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

7 Brands ARMYs Want To See Collaborate With BTS Members - Koreaboo

Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z

What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora

Asia luxury market: Are big brands Louis Vuitton, Dior picking Japan, South Korea over China?

What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora

KPOP - MORE THAN MUSIC: BIG FASHION COLLABORATIONS FEATURING K-POP STARS

Teens feel peer pressure to buy luxury goods endorsed by K-pop stars - The Korea Times

K-Pop News Of The Week: Kai And Gucci, BTS Unplugged, And More