Why Are Luxury Brands Tapping Into K-Pop?

8 K-Pop Celebrity Global Ambassadors of Luxury Brands - GQ Middle East

Opinion: Does K-pop have more selling power than Hollywood? Luxury fashion brands are ditching film stars for Korean idols – but collaborating with BTS or Blackpink doesn't always guarantee success

K-Pop Group Enhypen Tapped as Prada Brand Ambassadors – Footwear News

NewJeans: How a K-pop group became an overnight fashion favorite

5 rookie K-pop groups rocking the luxury fashion world: NewJeans' Danielle is ambassador for Louis Vuitton, while Ive's Wonyoung is at Miu Miu, NMixx at Loewe, Aespa at Chopard and Enhypen at

Stray Kids' Hyunjin Named Versace Global Brand Ambassador – WWD

Opinion: Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the

What makes K-pop powerful — TFR

Girl Group NewJeans Is K-Pop's Next Big Thing

NewJeans: Fashion's Next Big K-Pop Opportunity

NewJeans: Fashion's Next Big K-Pop Opportunity

Here's a list of Korean celebrities taking over the sphere of luxury fashion