Why Are Luxury Brands Tapping Into K-Pop?

K-Pop 'It-Girls', Industry Icons: BLACKPINK, NewJeans, More

Dior taps Tomorrow X Together as brand ambassadors - Fucking Young!

How to Build a Luxury Brand - Marq

Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

8 K-Pop Celebrity Global Ambassadors of Luxury Brands - GQ Middle East

Philippine Star - The move comes as European luxury houses look to

Korean celebrities who are brand ambassadors of major luxury brands

K-Pop Group Enhypen Tapped as Prada Brand Ambassadors – Footwear News

The Power-Coupling of K-Pop and the Luxury Sector - BurdaLuxury

Dior names K-pop star Jimin global brand ambassador

LIST: K-Pop Stars And The Beauty Brands They're Endorsing

K-pop fans demand climate action from luxury fashion houses

Why BLACKPINK is Fashion's Ultimate K-Pop Group

Crafting the Visual Identity K-pop Group, Itzy, Through Fashion – WWD

Explaining luxury's new brand identifiers