What are 'Surprise Mini Brands,' the new toy craze selling out?

Pea pod babies are cute, magical little babies waiting inside a magical Pea pod. Each Pea pod contains three cylinders: one contains accessories, one contains clothing, and the third contains your surprise baby inside. Collect all 24 babies plus six rare and one ultra-rare set of twins! Every Pea pod baby doll is unique, just like us! Different shapes, colors, and personalities. Each comes with a birth Certificate and collector card that tells you all about your new little baby.

Pea Pod Babies - Collectible Mystery Surprise Toy with Mini Baby, Clothing, & Accessories - All in A Soft Pea Pod - Small Doll for Boys & Girls

Build a world of magical mini friends from across Equestria! My Little Pony Mini World Magic sets consist of tiny scenes and adorable characters inspired by the My Little Pony: Tell Your Tale series. This Compact Creation set comes with 2 adorable figures that are 1 inch tall: Princess Pipp Petals and Queen Haven! Comes with over 40 pieces for customizing a scene in Zephyr Heights. Build the world with towers and clouds, set up the royal elevator, and hang cloth stars.

My Little Pony Mini World Magic Compact Creation Zephyr Heights Playset

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Saw this in one of my local Buy/Sell/Trade groups 🤢 so much plastic… so unnecessary : r/Anticonsumption

What are 'Surprise Mini Brands,' the new toy craze selling out?

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Where to Buy Sold Out Surprise Mini Brands - How to Find Sold Out Mini Brands

ZURU Feeds The Fever With 5 Surprise Mini Brands Series 2 And Mini Mart! - Feb 20, 2020

Mini Brands are the latest bizarre toy craze to sweep the nation, and they're filling me with existential dread - The Washington Post

5 Surprise Unicorn Squad Series 6 Newborn Unicorn Glow Squard (2 Pack) by ZURU, Exclusive Mystery Collectible Toys, Mini Glow in The Dark, Collectable Capsule : Baby