Kris Wu for Louis Vuitton and Bulgari, Zheng Shuang for Prada – in China, when scandal engulfs your brand ambassador you need a new strategy
Kris Wu, Luhan, Yang Mi, Cai Xukun, Zhou Dongyu – the Chinese celebrities helping Western luxury brands like Gucci, Louis Vuitton and Cartier conquer Chinese millennials
Global brands such as Porsche and Bvlgari drop Kris Wu as their brand ambassador
Jason Wu's Glamour
What Kris Wu's fall says about the future for brand-celebrity relationships in China
Should China's idols really be brand ambassadors? Kris Wu and Zheng Shuang had legions of fans to promote to, but then came those scandals …
Louis Vuitton global brand ambassador - Star Dramachaser
Cai Xukun and Yang Mi Remain the Top Celebrities in China in April: R3
Louis Vuitton global brand ambassador - Star Dramachaser