Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
From Tradition to Digitization: Modern Innovation Secrets of Luxury Brands
No more fake copies: Luxury brands to use blockchain that will allow consumers to verify products - The Economic Times
Luxury blockchain consortium Aura makes a media fumble, replaces CEO - Ledger Insights - blockchain for enterprise
LVMH, Richemont and Prada Team Up for New Blockchain Venture Aimed at Tracing, Authenticating Luxury Goods - The Fashion Law
Why Luxury's Counterfeit Problem Is Getting Worse
Cartier, Prada Link Up with LVMH in Blockchain Alliance
Luxury goods firms fight fakes with blockchain
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AURA – The Aura Blockchain Consortium
State of the Fake 2022 - Entrupy
Louis Vuitton, Cartier, Prada push blockchain to ensure authenticity