De Beers - Wikipedia
The Engagement Ring Story: How De Beers Created a Multi-Billion
The marketing strategy that made De Beers a monopoly.
Dee Beers Monopoly Case Study, PDF, Diamond
Turning Obstacles into Advantages in Your Advertising and Marketing
The marketing strategy that made De Beers a monopoly.
De Beers Diamonds Reflect a Changing Market - WSJ
De Beers Marketing Strategy & Marketing Mix (4Ps)
de beers case study — clee à la mode