The Perfect Paradox of Star Brands: An Interview with Bernard

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The Halo Effect: . . . and the Eight Other Business Delusions That Deceive Managers: Rosenzweig, Phil: 9781476784038: : Books

PDF] Building icon wine brands: exploring the systemic nature of luxury wines

The role of cultural innovation in the success of luxury startups - Serdari - 2022 - Strategic Change - Wiley Online Library

The Critical Pulse Issue 1 by The Critical Pulse SDU - Issuu

Patrick OShaughnessy on X: I've always been interested in luxury product companies because of the psychology involved. This is a great old interview with Bernard Arnault H/t Alix / X

LVMH: The Complete History and Strategy

Titanic : Consuming the Myths and Meanings of an Ambiguous Brand – topic of research paper in Languages and literature. Download scholarly article PDF and read for free on CyberLeninka open science hub.

In the words of Cathy Horyn. - Issue 5 - System Magazine