Eileen Gu, China Olympic star's endorsement deals are huge
Eileen Gu: Navigating two cultures, judged by both of them
He's a Successful Child Actor. Now, He's Also China's First Snowboarding Medalist. - WSJ
Winter Olympics 2022: Eileen Gu China represent, women's freeski Big Air result, gold medal, Peng Shuai, citizenship
Winter Olympics 2022: Eileen Gu China represent, women's freeski Big Air result, gold medal, Peng Shuai, citizenship
Eileen Gu Is Dominating the Beijing Olympics—in Skiing and Sponsorships - WSJ
Freestyle skier Eileen Gu credits mom with decision to compete for China at 2022 Winter Olympics
Eileen Gu, China's Best Hope for Winter Olympics Gold, Is Being Very Careful - Bloomberg
Eileen Gu's breakout performance validates her marketing prowess