Mercedes-Benz joins Aura Blockchain Consortium as fifth Founding Member

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Mercedes-Benz joins Aura Blockchain Consortium to Elevate its Digital Luxury Offering to the Next Level

The blockchain playbook: From LVMH's Aura to Arianee

Sharing the Common Language of the Blockchain: The Aura Consortium for Luxury Goods - Irenebrination: Notes on Architecture, Art, Fashion, Fashion Law, Science & Technology

Aura Blockchain Consortium Launches Aura SaaS for Luxury Brands

Aura Blockchain Consortium Welcomes Mercedes-Benz as First Founding Member from Non-Fashion Industry

From Apple To LVMH: Here's 5 Ways Top Companies Are Using Blockchain Technology - Chain Debrief

Partnerships

AURA BLOCKCHAIN CONSORTIUM APPOINTS TECH ENTREPRENEUR AS CEO TO DELIVER NEW PHASE OF GROWTH - MR Magazine

Partnerships

Mercedes-Benz On The Art Of Creating Desire - Lux Magazine

Aura Blockchain Consortium announces exclusive knowledge partnership with Bain & Company

Blockdata State of Blockchain Consortiums

Mercedes-Benz joins Aura Blockchain Consortium as the Fifth Founding Member to Elevate it's Digital Luxury Offering to the Next Level – AURA

Mercedes-Benz joins a new metaverse consortium