Louis Vuitton loses attempt to block trademark registration
Do people like the smell of new leather bags from luxury brands like Louis Vuitton (LV), Chanel or Gucci? - Quora
Expanding Branding: Exploring Other Forms Of Trademark Protection
What makes Louis Vuitton bags more expensive than Gucci bags? - Quora
Trademark Litigation: Likelihood of Confusion, Practical Law The Journal
Checkmate: General Court rejects Louis Vuitton's claim of acquired distinctiveness in its chequerboard pattern - Kluwer Trademark Blog
Louis Vuitton's Damier Mark is Not Inherently Distinctive, Per EU Court, But May Have Acquired Distinctiveness - The Fashion Law
LVMH ruling establishes new interpretations of well-known marks and their protection - World Trademark Review
If Louis Vuitton Cannot Prove Acquired Distinctiveness, Can You? Checking In After the Louis Vuitton 'Damier Azur' Case
Louis Vuitton Loses Latest Round in Damier Azur Trademark Battle
Trademark Litigation: Likelihood of Confusion, Practical Law The Journal
EU Trademark Body Hands Louis Vuitton a Loss in Fight Over Lookalike Mark - The Fashion Law
Pattern Trademarks