LVMH, Prada, and Richemont Build a Blockchain

LVMH, Cartier, Prada Join Forces to Debut Luxury Blockchain Platform – Sourcing Journal

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

LVMH, Richemont and Prada Team Up for New Blockchain Venture Aimed at Tracing, Authenticating Luxury Goods - The Fashion Law

Louis Vuitton, Cartier, Prada to Use Bespoke Blockchain., by XcelToken Plus, XcelPay Magazine

Aura Blockchain : the real reasons behind the consortium [Analysis]

LVMH, Prada and Cartier form world's first global luxury blockchain

Louis Vuitton, Prada and Cartier are getting into blockchain — here's why

Louis Vuitton, Cartier, Prada Push Blockchain Tool to Lure Shoppers - Bloomberg

Prada - Today, the #PradaGroup together with LVMH and Cartier, part of Richemont, announced the creation of the #AuraBlockchain Consortium, supporting the first global blockchain solution dedicated to the luxury industry. The

AURA – The Aura Blockchain Consortium

LVMH, Prada and Richemont Blockchain Consortium Announcement