International Marketing: A Diamond is Forever: DeBeers New

The short history of the diamond engagement ring

De Beers Group: New Research Highlights Key Trends Shaping How Younger Generations Perceive, Research and Buy Diamonds

De Beers announces a new global campaign celebrating commitment and purpose

DB Classic heart-shaped diamond ring

The marketing strategy that made De Beers a monopoly.

Marketing Musings: Diamonds may not be forever

The Ad-Woman Who Made Diamonds 'Forever

The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up

PRinHistory: We “Put A (Diamond) Ring on It” Because of PR - JOTO PR

Case of de Beers, PDF, Diamond

Diamonds Aren't Forever — SnoQap

De Beers warns diamonds aren't forever

De Beers Group Doubles Down On Natural Diamonds With the Return of the Iconic 'A Diamond is Forever' Category Campaign - European Business Magazine

De Beers fighting to restore monopoly; challenges lie ahead - The Economic Times

A Diamond is Forever' – just don't bank on one.