celebrity endorsement
How LVMH's jewelry brand FRED is achieving success in China
Jeweller - August 2021
yang mi Jing Daily
How LVMH grew Fred in a pandemic
How LVMH's high-end jewellery brand FRED plans to conquer its
yang mi Jing Daily
LVMH fuels its other 'jewels' after Tiffany acquisition: takes
Report Library
LVMH's Q1 Jewelry, Watch Sales Up 24%
Thesis: The Afterlife of Branded Jewelry by Stephane Boghossian
Keeping a Jeweler's Design Vision in the Family - The New York Times
They asked if I could make Fred loved in Asia': LVMH jewellery
yang mi – Jing Daily