De Beers Invented Engagement Rings With an Ad Campaign - Videos - NowThis
De Beers' most famous ad campaign marked the entire diamond industry
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My First De Beers, Modern Diamond Jewellery
Solved 1. Diamonds are forever, but are profits also forever
1948: De Beers 'A Diamond Is Forever' Campaign Invents The Modern Day Engagement Ring
Turning Obstacles into Advantages in Your Advertising and Marketing
A Diamond is Forever – De Beers Group
Solved 1. Diamonds are forever, but are profits also forever