Eileen Gu cashed in 200 million RMB from global brand sponsorships

How Eileen Gu made over US$30 million in luxury endorsements – the Chinese Winter Olympics ski star broke bank as the face of Tiffany & Co. and Louis Vuitton in 2021

How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled

Olympic Skier Eileen Gu Is China's Hottest Commodity

Eileen Gu, China Olympic star's endorsement deals are huge

How Eileen Gu made over US$30 million in luxury endorsements – the Chinese Winter Olympics ski star broke bank as the face of Tiffany & Co. and Louis Vuitton in 2021

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Eileen Gu cashed in 200 million RMB from global brand sponsorships

Eileen Gu Is Dominating the Beijing Olympics—in Skiing and Sponsorships - WSJ

Eileen Gu has made big bucks as the face of more than 20 brands in China, raking in $31.4 million in endorsement deals in 2021 alone

Eileen Gu: Born and raised in America, skiing for China : r/China

Eileen Gu cashed in 200 million RMB from global brand sponsorships

How Eileen Gu's Chinese choice paid off big dollars: endorsing everyone from Louis Vuitton to Luckin Coffee, the Olympian could earn up to US$100 million – but still risks being cancelled