Louis Vuitton is Betting Big on the Korean Market and the Global

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LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon

Louis Vuitton shows pre-fall in Seoul and collaborates with the director of Squid Game

Louis Vuitton shows pre-fall in Seoul and collaborates with the director of Squid Game

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LVMH is betting big on K-pop – but why? The Arnault family's luxury conglomerate tapped a slew of South Korean idols to become brand ambassadors, from BTS' Jimin for Dior to G-Dragon

Louis Vuitton Store New York, NY 11430 - Last Updated October 2023 - Yelp

Korea Economic Daily mentions Jimin and his media advertising effect for Louis Vuitton

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