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Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it
Aura Blockchain Consortium Welcomes Mercedes-Benz - FM Industry
How Web3 can contribute to a #Better Tomorrow
Blockdata State of Blockchain Consortiums
Mercedes Files for Five NFT Trademarks - Analytics Drift
Mercedes-Benz joins Aura Blockchain Consortium as the Fifth Founding Member to Elevate it's Digital Luxury Offering to the Next Level – AURA
Powering the Luxury Industry with Blockchain Technology: LVMH, ConsenSys and Microsoft announce AURA - RFID Card
Mercedes-Benz Brings Digital Art to its Interiors
How a luxury car brand embraces digital art - Candid.News
Mercedes-Benz joins Aura Blockchain Consortium to Elevate its Digital Luxury Offering to the Next Level
Prada's Eternal Gold Collection Aura Blockchain Certification — Anne of Carversville