A look back to when De Beers changed the rules of engagement, Marketing
De Beers Right Hand Ring Campaign
De Beers' most famous ad campaign marked the entire diamond industry
JWT, Longtime De Beers Ad Agency, Folded Into Wunderman, the Centurion
TIL the reason that diamonds are forever. In mid 1900s De Beers turned to an advertising firm, which convinced the public to spend two months of a man's salary on a diamond
De Beers revives iconic diamond campaign
The most brilliant advertising campaign of all time – VISIT THE
De Beer's Diamond Advertising Campaign: A Research Paper – the blogger dropout
3 Reasons the De Beers “A Diamond is Forever” Campaign Changed the World
Turning Obstacles into Advantages in Your Advertising and Marketing
De Beers plans to clean up diamond supply chain, be carbon neutral by 2030