1948: De Beers 'A Diamond Is Forever' Campaign Invents The Modern Day Engagement Ring
In 1947, De Beers launched its now classic slogan, “A Diamond is Forever.” The durability of a diamond conveyed the meaning in the American psyche that, By Lisa Robin Jewelry
1948 De Beers Diamond Ring Jewelry Vintage PRINT AD Painting Art GL Brockhurst
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De Beers' most famous ad campaign marked the entire diamond industry
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1948: De Beers 'A Diamond Is Forever' Campaign Invents The Modern Day Engagement Ring
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