Is there a cheaper alternative to Optimizely? - Quora
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The Software Company That Helps Campaigns Use Voters as Guinea Pigs - The Atlantic
HW Election Case - A/B testing: Winning an Election Background Assumptions tend to be wrong. - Dan Siroker CEO and co-founder of Optimizely. Dan
How to Raise $60 Million: The Secret Weapon Obama's Team Used in the 2008 Election
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Steve Blank Innovation and Entrepreneurship 2010
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